It’s a boy – It’s a girl , adds a new dimension to the classic quest to find a name for new arrivals on planet earth: A name is a career! Kirsten Dietz has taken more than 300 photos to record company buildings and shop fronts in the USA, Europe and Asia that carry the owner’s name. From car showrooms to hairdressers and corner pubs, from supermarkets to flower shops and laundries, countless fields of activity are open to the bearer of each name – an ideal way of helping new or expectant parents to make their choice. The result is a book of outstanding photographic and typographic quality – with names from Alberto to Zito and from Annabelle to Yasmin.